How to Choose a Digital Marketing Approach for Your Small Business

As a small business owner, you may not be able to afford the high cost of PPC advertising, so instead, you may opt for the cheaper but equally effective lead magnet and inbound marketing sales funnel. To ensure success, you must set goals and KPIs for your digital marketing campaigns. Set targets for lead conversion and customer acquisition and identify the conversion rates for each stage of the buyer’s journey. Here are three tips to help you get started on digital marketing:

Create a clear picture of your current customer personas and their purchase journey. Once you have this, you can deduce your current digital marketing capabilities. After all, you will be leading your entire marketing team and need to know how to communicate your ideas effectively. Next, identify the gaps in your digital marketing strategy, where you can improve, and which areas you can eliminate. By summarising your current customer personas and purchase journey, you will also see gaps in your existing marketing strategies and identify opportunities for growth and improvement. See for more information.

As a CMO, you need to revamp your marketing organisation for success. Whether your team is fully staffed and armed with the skills needed for digital marketing, you need to create governance structures, metrics, and technology to support your efforts. As a result, the CMO needs to decide whether to develop the capabilities in-house or hire external marketing partners. The digital world is changing rapidly, and you must adapt your strategy to stay on top. See for more information.

Digital marketing can help businesses respond to consumer questions and concerns in real-time. It allows brands to engage consumers from research to conversion at every buying cycle stage. Unlike traditional marketing, digital marketing enables you to customise your message to suit the audience. For example, traditional marketing methods relied on a generic message broadcast across mass media. However, this message did not resonate with every consumer. In addition, it was not effective when talking to different segments of the population.

The increasing number of Internet users forced marketers to incorporate digital technology into the development of their businesses. Customers began to research their purchases online before consulting salespeople. A study in the United Kingdom in 2000 prompted marketers to incorporate digital technology into their marketing strategies. Whether it is a new product or service, modern digital marketing aims to increase brand awareness among consumers. The benefits of digital marketing strategies are endless. So, how do you create a strategy?

A digital marketing strategy should have monthly goals. For example, you could set a goal to publish a blog post every two weeks in January. Research social media to see what works best for your brand. Include CTAs and widgets to engage customers. If possible, use marketing automation tools to help you automate your campaigns and save time. Here are some steps to take to increase your digital marketing ROI. For example, you could set up a marketing automation tool to send out automated emails when your content is published.

Consumers have become increasingly mobile and highly connected. The majority of Millennials and Gen Z use smartphones as their primary computer. They have become accustomed to using social media applications and spend countless hours in front of their screens. For these customers, following up is vital to maintain a relationship with the brand. It will build a sense of loyalty among buyers, increasing spending. However, if this isn’t possible, consider using digital marketing to promote your product or service in real-time.

Until the internet took over the world, marketing was done through traditional methods such as print and radio. It changed with the advent of social media and the internet. Businesses use websites, mobile apps, search engines, and online social media to reach consumers differently with digital marketing. Digital marketing also incorporates two-way interaction and customer feedback. You can even track and measure the success of your campaign through analytics and reports. With these powerful tools, digital marketing can help you attract new business opportunities and build a strong brand identity. See for more information.

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