Speaker Bio: Zack Mirsberger

Zack Mirsberger

Associate Director, Social Analytics and Insights

FleishmanHillard

Zack is an Associate Director in Analytics at FleishmanHillard, where he helps clients understand the nascent behaviours and perceptions of consumers. He specializes in applying intelligence gleaned from digital and social activity to all aspects of the organization.

In a constant desire to evolve the way analytics can support the business, he is passionate about applying new technologies to create a more holistic picture of consumer preferences.

His client list spans YouTube, Facebook, Nike, Philips and many others across stints in the USA and UK.