Tamar heads up UK marketing and audience growth for Refinery29, the leading global lifestyle media company for millennial-minded women. Tamar leads growth strategy for the UK business across their digital acquisition channels, managing testing, innovation, and analytics.
Under Tamar’s guidance, Refinery29 grew a readership of over a million in its first year, after launching in the UK in 2015. Since then, it has become a leading voice in the women’s digital media market, covering fashion, beauty, lifestyle, health, and entertainment.
Prior to Refinery29, Tamar was at TLC Marketing for four years building and managing international marketing departments. Tamar started her career at Red Bull and has worked in multidiscipline marketing for ten years across digital, experiential, promotional and shopper marketing.