Preriit is a Director at PSA Consultants, based in London, UK.
Preriit helps organizations answer different strategic questions by unraveling explicit and implicit human expression through mining of social and digital data alongside other data sources like Consumer surveys, IOT (Internet of Things) data, CRM data, Mobile behavioral data, Weather data, Locational data, etc. Has been doing so for last 9 years.
Preriit has won several awards including ESOMAR Best Paper (Global) 2017, MRS (Market Research Society UK) Grand Prix 2016, MRS New Insights Methodology 2016, MRS Best Research using Social Media 2016 & 2017, ARF (Advertising Research Foundation, USA) Rising Star-Gold 2014, ESOMAR Young Researcher of the Year (Global) (2011), Best Analytics paper at MRS (India) Annual Conference 2012. Preriit regularly speaks on industry platforms and publishes work; recent appearances include ESOMAR, IIEX, MRS, MRSI, ARF, SRA, WARC, NewMR, AURA, etc. Articles include papers for ESOMAR, Admap, CASRO, ARF, WARC & KD Nuggets, etc.