Phil has over 20 years’ experience in media research and is a co-founder of Newton Insight. Phil first got to grips with social media dashboards in 2007, when he was an early pioneer of social insight techniques. These days he is exploring the integration of social media with classical research models and new methods for measuring the ROI of social media campaigns.
Previously head of media analysis for WPP’s Kantar, Phil has devised media research programmes for GSK, Pfizer, Diageo, Procter & Gamble, Unilever, Moet Hennessy, Burberry, Airbus Group, Dubai Holding, the International Olympics Committee and the Council of the European Union.
Phil is visiting lecturer in media analytics at the University of Westminster.