Speaker Bio: Nik Harta

Nik Harta

Founder

Yolo Communications

Nik Harta founded Yolo Communications in 2014, an international research and insight agency, with a proprietary approach to audience insights through social media. With over 25 years’ consumer and B2B experience in market research, marketing and communications, his work has supported media and marcomms campaigns for direct and agency clients alike while at TNS, Deloitte, AT&T, markettiers4dc and Opinion Matters.

From regional and local projects to multi-country studies, innovative solutions have been recognised with numerous awards including those from B2B Marketing, PRWeek and CorpComms.

Nik is most passionate about using social media data to reveal emotions and behaviour that can create actionable strategies to communicate with and influence consumers