Nadia Morozova is an award-winning Analytics & Insights Expert, thought leader and a key-note speaker with 9 years of international experience that comes from Procter&Gamble, The Boston Consulting Group and Nestlé Group. Nadia’s strong business acumen and high research fluency enabled her to achieve outstanding business results in revenue, profits, market shares, brand equity and customer relationships.
Currently Nadia enables technology start-ups across Europe to unlock their growth potential via in-depth consumer and market insights. In parallel, Nadia is working on a PhD research in Behavioral Science & Consumer Neuroscience at Warwick Business School and University College London – internationally recognized leaders in this field. Her research is focused on emotional and cognitive traits of consumers decision making in digital & e-commerce.
Nadia’s most recent corporate experience comes from the Nestlé Group’s (Cereal Partners Worldwide) HQ in Lausanne, where she led consumer insights for Europe region, being primary focused on the brand transformations around digital & social media and product innovation strategies. In her role, Nadia enabled $ 10+ million savings in the regional communication budget and secured $30 million potential behind an Innovation pipeline in bars category.
Before relocation to Switzerland Nadia worked as a Customer Insight Expert at The Boston Consulting Group in Paris. In her role she provided a full scale global case teams support, driving expertise in Digital Consumer Discoveries and Creation of Consumer Insights Function.
Previously to joining BCG, Nadia spent 4.5 years in Procter&Gamble as a Consumer & Market Knowledge Manager in Geneva and Moscow. She was in charge of an enhancement of brand and go-to-market strategies bringing in-depth consumer, shopper and market insights. Her in-depth understanding of underserved consumer needs secured the potential of $47 million for Pampers Premium Care Pants launch, while business recommendations on communication and brand strategies enabled a growth in Pampers equity score by 4 pts in a quarter.
Nadia’s investigations of the market and shopper potential and business recommendations presented on the top management level both within and outside the organization resulted in yearly 2.8x sales growth and P&G shares increase by 140% in e-commerce channel in Eastern Europe.
Nadia holds honours degrees in International Marketing (MSc, double degree with SKEMA Business School, Paris) and Psychology (BSc, Higher School of Economics, Moscow).