Speaker Bio: Leila Seith Hassan

Leila Seith Hassan

Head of Analytics

OgilvyOne Worldwide

Leila has worked in large creative agencies and niche data consultancies in Australia, the United States of America, and, Europe. Her analytics experience covers a wide variety of clients including American Express, Vodafone, IBM, British Airways and Nestlé.

Currently based in the UK and France, Leila splits her time across two roles. As Head of Analytics for Ogilvy London, she drives Ogilvy’s analytical capabilities; employing technical methods that are tried and tested, but also incorporating new analytical and ML techniques, be it software, language or, the creative use of data. In France, she is Head of Data for a global infant nutrition client, ensuring mums experiences are powered by data.