Speaker Bio: Kelly McKnight

Kelly McKnight

Head of Culture + Trends,

Join the Dots

Kelly heads up Culture + Trends at global insight agency Join the Dots. A team of in-house specialists who work alongside primary researchers, decoding and interpreting cultural insights and consumer trends for commercial advantage. A self-declared methodological magpie, Kelly draws across culture, trends, semiotics, ethnography and social listening techniques to help her clients address complex challenges when regular research just won’t cut it.