Co-founder and managing director of Media Bounty, a creative social media agency with a conscience. Advising clients as diverse as Bodyform, Ecover and Babbel to use social to drive long-term brand growth. I am a passionate advocate of business as driver of social good. Media Bounty has funded the purchase of nearly 700 acres of critically threatened habitat through World Land Trust and the agency team volunteer for environmental, homeless and social cohesion charities. I am co-chair of the Conscious Advertising Network (CAN), a cross-industry group that believes that the ethics must now catch up with the technology of modern advertising.