Fernanda Gurgel

Head of Social Intelligence Europe

Diageo

Fernanda Gurgel, joined Diageo’s Centre of Digital Excellence in December 2016 to head up their Social Media Intelligence Marketing. In this role, Fernanda has been empowering brands to leverage their social media strategies based on actionable insights and best practices to enhance consumer experiences. These brands include Smirnoff, Johnnie Walker, Pimm’s, Guinness and Baileys, amongst others.

Previously, had the privilege of working for B2C and B2B brands such as Symantec, Unilever (Maille), Adidas, Aston Martin, Boodles and English Heritage. Has been recognised as one of the Top 3 Social Selling heroes across the globe by LinkedIn for her transformational work on bringing more than 250 sales reps to strategically upsell through social media.