Speaker Bio: Dr Rachel Lawes

Dr Rachel Lawes

Consumer Psychologist

Lawes Consulting

Dr Rachel Lawes is a social psychologist and marketer who turns consumer insight into brand strategy. She is the author of numerous marketing industry publications and conference papers that explain semiotics and similar research methods, the best-known being Demystifying Semiotics (2002)  Futurology Through Semiotics (2009) and Rebranding Charmin (2011).

Rachel has improved the fortunes of consumer-facing brands in 20 countries and is recognised for her ability to connect consumer psychology to large social trends.