Dr Jillian Ney is the co-founder and director of Social Intelligence World.
She is also the UK’s first Dr of Social Media and a Digital Behavioural Scientist. Dr Jillian specialises in the analysis of social media data to find out how people make decisions – this insight is then used to optimise marketing campaigns, website conversion, and enhance customer experiences and new product development.
After analysing social data for over a decade, Dr Jillian decided to tackle the challenges in the social intelligence industry head-on by creating The Social Intelligence Lab. The first content site and community 100% dedicated to social data analysis and social insights. She has the ambition to create a global association for social data analysis, and turn the industry into a recognised discipline.
Dr Jillian is driven to unite the fragmented social intelligence industry for the benefit of the people and organisations working in it while safeguarding consumer privacy.