Spredfast + Lithium is the leading digital customer engagement platform for global enterprises. Anurag is Spredfast + Lithium’s Director of Strategy for the EMEA region. In this role, he works with a team of digital customer engagement experts on the application of social to drive hard business outcomes for Spredfast + Lithium’s customers.
Prior to Spredfast + Lithium, Anurag spent most of his career with the PA Consulting Group, advising customers across the retail, life sciences and healthcare, automotive, technology and media sectors on both the strategic and operational aspects of their digital businesses. Over the last 7 years, Anurag has focused on developing expertise in social media marketing, social media customer care, social media intelligence and in orchestrating all three to helping customers achieve their business goals. Outside of consulting, he has been part of the founding team of two early-stage technology start-ups. Anurag supplements his professional experience with strong academic credentials: he holds an MBA in Strategy & Marketing and an MSc in Computer Science, both from the University of Oxford.
At work, Anurag strongly believes learning never stops – he maintains and builds on his knowledge by continually learning from a diverse personal network of academics, entrepreneurs, venture capitalists and agency strategists. Off work, Anurag coaches cricket, plays the bongos, and dabbles in amateur astronomy – though not usually at the same time.